MY RESUME

 
Professional ​
info​​

I've worked 10 years in the communication industry: promotions, events, advertising and digital advertising.

I’ve always being passionate about what makes an event or a campaign successful: the creative idea and the way that creative idea represents what people want at the right time.

That’s what I do. Strategy for brands. Whether they are a person, a beverage or a car, they need branding. Especially in the social media age.

Work​
experience​

From July 2018

Head of Brands 

Ghandour Cosmetics Ltd 

 

From January to April 2018 

Head of Strategy and Digital

Renegades Africa

( double African Cristals winner )

From April to December 2017 

Strategy Director 

Omg Digital Inc. Ghana, Nigeria, Kenya

 

From May 2016 - To March 2017

Digital Strategy and Influencers’ Management Consultant

Pernod Ricard CWAR

( Jameson Whiskey, Chivas Regal, Martell, Absolut Vodka, Mumm Campagne )

 

Brand Strategy and Innovation Consultant

Ronin Africa

August 2016 - December 2017 

 

Clients: Pernod Ricard CWAR ( Jameson Whiskey, Chivas Regal, Martell, Absolut Vodka, Mumm Campagne ), Nestle CWAR, Belaqua, Fidelity Bank, WIlmar Group ( Frytol, Fortune )

 

https://www.youtube.com/watch?v=qoqWI6hlieU  

https://www.youtube.com/watch?v=AetgCNuF0_4

 

 

Brand and Digital Strategy 

2016 - present

 

Mohammed Issa 

www.mo-issa.com 

n. dowuona law 

www.dowuonalaw.com 

Bliss Yoga Accra

www.blissyogaaccra.com 

 

 

Account and Strategy Director
Squad Digital West Africa - Ogilvy Africa

August 2015 - May 2016

 

Clients: Airtel Ghana, Coca Cola Ghana, Barclays Ghana, Inesfly Ghana, Magic Malt. 

 

https://www.facebook.com/AirtelGH/videos/1134293466583135/

https://www.facebook.com/barclaysgh/videos/1656520761282502/ 

https://www.youtube.com/watch?v=u9aAYmvPvkc 

 

Strategy Director
Now Available Africa

September 2013 - August 2015

 

Clients: NESCAFÉ CWAR, Nido CWAR, Tigo Ghana, So Klin Ghana, So Klin Nigeria, Access Bank Ghana.

 

https://www.facebook.com/Nescafe.GH?fref=ts 

http://adsoftheworld.com/media/online/nescafe_get_started_africa 

https://www.getstartedafrica.com/en/ 

https://www.facebook.com/NidoMumsKnowHow?fref=ts 

 

 

Account Manager and Digital Strategist
B FLUID milano
April 2012 - August 2013

 

Clients: Unicredit Bank, Control Italia, Pittarello Italia

 

https://www.youtube.com/watch?v=613J6tygGsU 

https://www.unicreditgroup.eu/en/pressandmedia/events/2014/music-streets--the-concert.html 

 

Project Manager
Filmmaster Events 
December 2010 - March 2012

 

Logistics Guest/Glories and Cast Responsible : Juventus Stadium Opening Ceremony

Project Manager: Eni client

Copywriter: Turkmenistan 20th Independence Anniversary Show

Eni , various projects

 

https://www.youtube.com/watch?v=tDZ__9Goa5g 

 

Freelance 
Event Management, Production, Casting Director
December 2004 - September 2010

 

Lecturer
Radford University Ghana

MasterClass: branding and social Media

 

SMW Accra 2017, 2018 

Speaker: Influencers Strategy, Social Media and Beauty standards.

 

Blogging Ghana

 

Seminar: personal branding in the social media age

 

 

Usaid Digital Forum

 

Digital in West Africa

 

 

BlogCamp Ghana

 

Branding and Social Media

 

 

Skills

Branding 

Social Media Strategy

Content Strategy

Event Management

Fashion Consultancy

Yoga Teacher

Music

Languages

Italian 

English

Spanish

Portuguese

Education
200 hrs Yoga Teacher Training
Yoga International Alliance 

June 2016 - ​September 2016

 

 

Master: Marketing and Communication Fashion and Luxury
Ateneo Impresa, Roma
2003
Degree: Literature and Culture of Latin America
University "La Sapienza" , Roma
1998 - 2002
High School
Liceo Classico M.T Varrone Rieti
1993 - 1998
Piano and Music Theory 
Conservatory of Music A.Casella, L'Aquila
1993 - 1998

Follow me

© 2017 by IreneDonati.
 

Contact

irenedonati at me dot  com

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