Professional ​

I've worked 10 years in the communication industry: promotions, events, advertising and digital advertising.

I’ve always being passionate about what makes an event or a campaign successful: the creative idea and the way that creative idea represents what people want at the right time.

That’s what I do. Strategy for brands. Whether they are a person, a beverage or a car, they need branding. Especially in the social media age.


From July 2018

Head of Brands 

Ghandour Cosmetics Ltd 


From January to April 2018 

Head of Strategy and Digital

Renegades Africa

( double African Cristals winner )

From April to December 2017 

Strategy Director 

Omg Digital Inc. Ghana, Nigeria, Kenya


From May 2016 - To March 2017

Digital Strategy and Influencers’ Management Consultant

Pernod Ricard CWAR

( Jameson Whiskey, Chivas Regal, Martell, Absolut Vodka, Mumm Campagne )


Brand Strategy and Innovation Consultant

Ronin Africa

August 2016 - December 2017 


Clients: Pernod Ricard CWAR ( Jameson Whiskey, Chivas Regal, Martell, Absolut Vodka, Mumm Campagne ), Nestle CWAR, Belaqua, Fidelity Bank, WIlmar Group ( Frytol, Fortune )



Brand and Digital Strategy 

2016 - present


Mohammed Issa 

n. dowuona law 

Bliss Yoga Accra 



Account and Strategy Director
Squad Digital West Africa - Ogilvy Africa

August 2015 - May 2016


Clients: Airtel Ghana, Coca Cola Ghana, Barclays Ghana, Inesfly Ghana, Magic Malt. 


Strategy Director
Now Available Africa

September 2013 - August 2015


Clients: NESCAFÉ CWAR, Nido CWAR, Tigo Ghana, So Klin Ghana, So Klin Nigeria, Access Bank Ghana. 



Account Manager and Digital Strategist
B FLUID milano
April 2012 - August 2013


Clients: Unicredit Bank, Control Italia, Pittarello Italia 


Project Manager
Filmmaster Events 
December 2010 - March 2012


Logistics Guest/Glories and Cast Responsible : Juventus Stadium Opening Ceremony

Project Manager: Eni client

Copywriter: Turkmenistan 20th Independence Anniversary Show

Eni , various projects 


Event Management, Production, Casting Director
December 2004 - September 2010


Radford University Ghana

MasterClass: branding and social Media


SMW Accra 2017, 2018 

Speaker: Influencers Strategy, Social Media and Beauty standards.


Blogging Ghana


Seminar: personal branding in the social media age



Usaid Digital Forum


Digital in West Africa



BlogCamp Ghana


Branding and Social Media





Social Media Strategy

Content Strategy

Event Management

Fashion Consultancy

Yoga Teacher







200 hrs Yoga Teacher Training
Yoga International Alliance 

June 2016 - ​September 2016



Master: Marketing and Communication Fashion and Luxury
Ateneo Impresa, Roma
Degree: Literature and Culture of Latin America
University "La Sapienza" , Roma
1998 - 2002
High School
Liceo Classico M.T Varrone Rieti
1993 - 1998
Piano and Music Theory 
Conservatory of Music A.Casella, L'Aquila
1993 - 1998

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© 2017 by IreneDonati.


irenedonati at me dot  com

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