Project | 01
Project | Brand Strategy and DigitalPR
Pernod Ricard wanted to create a special experience to launch Jameson Whiskey in Ghana.
I created the Influencers' and Content strategy to maximise the impact of the event in partnership with M.anifest.
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Project | 02
Project | 360 Strategy and Influencers' Mgmt
For NESCAFE we sent a red truck around West Africa (and yes I WAS ON THE ROAD ) to collect as many dreams as we could and to select the one dream we “get started”.
Then we put together 10 of the most popular bloggers in West Africa to launch year 2 of the Get Started project.
5million organic impressions on Twitter in one day, was one
of the amazing results of this exciting meeting between the brand and young influencers.
We did something similar for Airtel, producing a compelling content of Lucy Quist, Airtel CEO and then making her meet young influencers for her CSR project "EVOLVE WITH STEM".
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Project | 03
Project | Events and PR
Events and digital are more and more connected:
we need to create an experience strong enough to make our guest feel they want to take a picture and post it on their social media profiles.
For Nespresso we completely branded the setup and customised the concept of our location with the unique Nespresso Italian Style.
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